White Laundry Detergent

Bright, fresh, effortless- because white deserves to stay white.

The White Laundry Detergent is crafted to preserve the clarity and brilliance of white textiles without using harsh bleach. Minimalist in design and thoughtful in formulation, it’s a must-have for a curated wardrobe.

Why you’ll love it:

• Powerful yet gentle: Keeps white fabrics bright and crisp, even at low temperatures (from 20 °C), without optical brighteners or harsh chemicals.

• Advanced stain care: Lifts dirt and stains while forming a protective layer over fibres to resist future wear.

• Thoughtfully made: Highly concentrated formula providing approximately 19–25 washes from a 750 ml bottle.

• Clean and conscious: Free from colourants, zeolites, phosphates, and optical brighteners, ensuring gentle care for your fabrics.

• Elegant scent profile: Subtle vanilla and jasmine fragrance adds a refined note to your laundry.

Technical details:

• Volume: 750 ml

• Suitable for: White textiles (except wool and silk)

• Temperature effective from: ~20 °C

• Approximate washes: 19–25

• Bottle: Made from recycled plastic

Usage tip:
Use for shirts, linens, summer dresses, or any white wardrobe staples. Select a gentle wash cycle, use the recommended dosage, and air-dry or tumble-dry according to care labels to maintain shape and fabric quality.